Most organizations eventually get to a place where they realize that the thing that’s gotten them to where they are, isn’t going to get them where they want to go…

This is why we created the Continuous Business Growth Framework!

So you can have a proven process for continually creating your organization’s Next Level of profitable growth.

Over the years of working with leading global brands, we’ve utilized this framework to help organization’s future-proof their Brands and become “Best-In-Class.” 

The A3 Continuous Business Growth Framework outlined in this infographic is comprised of three phases, Analyze, Assess and Achieve. And each phase has three three steps that build successively on each previous step.

ANALYZE

1) PERFORMANCE

This step is an internal look at HOW the business is performing? It’s a review/reporting of the organization’s Key Performance Metrics – Financial, Operating, Brand, Employee, Customer, etc. benchmarked against the plan and prior performance.

2) ENVIRONMENT

This is a comprehensive look outside the organization. WHAT are potential external influences on the company? Economy, Consumers, Competitors, Suppliers, Media, Regulations, etc…

• What’s Changed?
• What’s the same?
• What’s expected to change?

3) CAUSES

The Causes step is about connecting the internal and external dots and creating a deeper understanding about WHY the business is performing the way it is.

ASSESS

4) OPTIONS

In the Options step of the ASSESS phase, we’re focused on coming up with an array of potential ideas to create new customer value and deliver new business growth. Using all of the information and insights from the ANALYZE phase, we identify as many things as possible that can create new business growth .

5) PRIORITIZE

In the prioritize step, we evaluate each potential opportunity based on an objective scoring process – known as NABR (Need, Approach, Benefits, Risks) – and select the initiatives we will pursue during the next strategic growth development cycle.

6) PLANNING

In the planning step, cross-functional teams come together to create their implementation plans. Utilizing an Agile Workshop approach, the teams scope out their resources, dependencies, work-streams, and timelines. It is also essential to reserve flex capacity (20%-25% of total planned hours) for their growth cycle plans to accommodate unforeseen needs and/or challenges.

ACHIEVE

7) IMPLEMENT

Here we’re bringing our selected ideas to life. Cross-functional teams mobilize leveraging Lean Prototyping and Agile Development principles to begin proving the ability to deliver value. Iterations build on the initial Minimum Viable Product (MVP) by continually obtaining feedback from the targeted end-user until the  solution is commercially viable or fully ready for operational adoption.

8) ADOPT

Our new capabilities (products, services, processes) are now ready to be launched and fully ADOPTED by the enterprise and taken to the market. We are at a point where we can predictably be successful in manufacturing, distributing, selling and executing the new solution or capability. Focus can shift towards scaling production/delivery and transitioning to operations.

9) SCALE

As the new solution/capability moves into production and operations, processes must be in place throughout the value delivery chain to monitor, resolve any issues that arise and ensure that day-to-day operations run smoothly. It will also be essential to have processes in place to capture/log requests for new features and service process refinements.

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The only thing you can count on in business is change. Products, services, and processes must be constantly monitored to ensure they continue to meet your customers’ needs. Many organizations struggle to produce sustained growth because they get caught up in the pursuit of operational efficiency at the expense of business effectiveness and brand growth.

By adopting a Continuous Business Growth Framework, built on a foundation of Agile and Lean principles and supported by a structured performance feedback loop, you will ensure continual business growth opportunities, furthering your Brand’s Mission/Vision, and secure customer loyalty.

 

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