Your brand is arguably your organization’s most valuable asset, and probably THE most important thing for allowing you to successfully scale your business.

We at Next Level Growth Strategies are always looking for ways to help others take their organizations to the NEXT LEVEL.

In order to do that, you need to have an exceptionally strong brand. This requires that you completely develop, understand and continually reinforce these 18 essential brand elements.

To help you out, we’re outlining these 18 Brand Elements for you here in this FREE INFOGRAPHIC. Be sure to complete the form at the bottom of this page to get your FREE downloadable PDF!

18 essential elements of a strong brand

1. VISION – This is your brand’s “LONG TERM WHAT” – this is what you want to accomplish as a result of fulfilling your why. What do you want to be when you grow up…
2. MISSION – This is your brand’s “CURRENT WHAT and HOW” – this is what you do – day in and day out and how you do it
3. PURPOSE – This is your brand’s “WHY” – This is why you do what you do.
4. PROMISE – This is your commitment to your customers. What (value / benefits) your customers can expect to receive or experience each-and-every time they use your brand
5. CORE VALUES – These are the beliefs and principles that your brand stands for. What do you value most?
6. CORE IDENTITY – Words you want people to use to describe your brand. Timeless and ownable traits, characteristics and qualities.
7. EXTENDED IDENTITY – Words that provide context and texture to the brand’s core identity.
8. ESSENCE – This is the heart and soul of your brand. The emotional benefit. Distillation of Brand Values and Vision. The connective tissue of the core identity.
9. PERSONALITY – The personification of your brand. The set of human characteristics, traits, and qualities conveyed through the delivery of your brand.
10. TONE & VOICE – This is how your brand communicates and speaks. It is a reflection of your personality. The words and terminology you use and do not use?
11. RATIONAL BENEFITS – What things does your brand help your customers do, get done, or accomplish? How does it accomplish this?
12. EMOTIONAL BENEFITS – This is how your customers feel each and every time they interact with your brand.
13. REASONS TO BELIEVE (RTBs) – Specific elements that are competencies and differentiators for the brand and support the positioning.  May include product attributes, experience attributes and offers. Proof Points.
14. TARGET CUSTOMER – WHO your organization wants to do business with. Consumers / Prospects with an unmet or underserved need that your organization uniquely fulfills.
15. TARGET MARKET – Industry sector or vertical your target customers are in. Can reflect geography, technology, category, industry, etc.
16. VALUE PROPOSITION – This tells your target audience why they should do business with you rather than your competitors; and makes the benefits of your products or services crystal clear from the outset.
17. WHO WE ARE – This is the distillation of all brand / business components. This is your “ABOUT US” statement on your website. What do you do and what you’re all about.
18. POSITIONING STATEMENT – Identifies the key messages for specific audiences.  It helps ensure consistency in messaging and serves as a vehicle to help make your brand relevant and differentiated from the competition.

Be sure to complete this form to download your FREE 18 Essential Elements of a Strong Brand Infographic