Create a Strong Competitive Advantage for your Business with a Powerful Brand Promise Statement.

As business leaders, we all want our organizations and brands to be strong and become even stronger. And one of the most important things for building great brands and strong company cultures is your brand’s promise.

If you’ve not formally created your brand’s promise, do yourself, your organization and your customers a HUGE favor – spend some time and create it; write it down, and make sure everyone in your organization not only knows what it is, but that they also fully subscribe to it.

And if you already have one, why not take a look at it again – just to make sure that it is as strong as it can be.

Regardless of whether you are creating your Brand Promise for the first time, or you are wanting to tune it up to make it even stronger, here are some strategic questions to help you create a compelling brand promise and strategic differentiator for your organization:

1) What makes us unique – through the eyes of our customers?

2) What do we stand for? (This will tied to your core values and purpose)

3) What SHOULD our customers expect from us – EACH and EVERY time they interact with our brand?

4) What is our commitment to meeting and exceeding our customers’ expectations?

And as you create iterations of your brand promise, here are some additional questions to help you get it where it needs to be:

1) Does is articulate a unique and compelling benefit?

2) It is authentic and credible?

3) Will it build trust and create loyalty?

4) Is it simple?

5) Will it inspire our customers and employees? And finally,

6) Can we keep this promise, or walk the talk – every time?

I guarantee if you take the time to create your brand’s promise and make living up to up a priority for your entire organization, that you’ll be amazed by how this will transform your business.

And to help you out with this, you can download our Free Brand Promise Development Template by completing the form below.

Please complete this form to download your FREE Brand Promise Development Template